Companies are now acquiring trust with more customers by making new valuable content through many different channels. This means they are providing high value insight in an entertaining way to their audience. Doing so allows a company to build better relationships with their customers and expand their market.
The top marketing strategies for 2014 are going to be social media, articles, newsletters and videos. Want to compete, better jump in.
Every years the traditional methods of marketing are becoming less and less important. Methods like television and radio, which has been the gold standard for years are not so important anymore. Most companies on a fixed advertising budget would be better off concentrating on inbound marketing producing high value content for their target audience.